A mid-sized express logistics company with 300 branches and 1300+ employees
Challenges: Key challenges to be addressed in GTM were:
- Stagnates sales
- Unclear sales structure
- Ambiguity in channel
Solution: Devising of fresh strategy and support in execution
- Designing of GTM strategy
- Target Market assessment
- Value proposition
- Sales pitch & Pricing Strategy
- Marketing / Promotion strategy
- Channel Strategy
- Implementation support to mobilize GTM strategy for 18 months