Organizations continuously try to transform their business models to address changing customer needs, consolidate market positions and to improve their profitability. Technological innovation, digitisation, economic factors, socio political factors and competition leads change in business landscape much faster than past. Business transformation is powerful way to go beyond incremental change, and rethink business and operating models to provide breakthrough value. Business transformation canvas connect Business strategy, transformation ambition and execution discipline to create value. We help in designing complete Business transformation strategy and its execution.
Strategy helps in defining the core purpose of business and establish internal consensus on the future wish to create. Its never-ending process, but periodically strategy must be divined from your market position & competition, so that the organization has a plan to act for next level of growth. We help you create unity of purpose and direction which makes your organisation cohesive and focused. Identification and articulation of organizational values helps you establish an ethical foundation for sustained business results.
Business entrepreneurs are busy focusing on other priorities, such as building their customer base, perfecting product, or recruiting key management. For such business people Business plan is important in two ways one in attracting investment in business and defining the direction of business. We provide help in such scenarios to develop business plan. Our services in business plan include
Today Go To Market strategy is commonly used as part of sales and marketing in many organisation and
remains isolated from all other functions.
But GTM is part of overall business strategy. None of the function works in isolation in real case
R&D, production, after markets all have impact on consumers and the way we approach them.
Our approach towards GTM is integrated GTM. GTM integrates business results from business objective
while having account of new developments,
constraints and competition. In our approach we dissect GTM as follow and considers all possible
intervention scenarios of other factors / functions.
In GTM we cover Product portfolio, Sales Channel, Promotion and Marketing, Sales as a single
integrates function to create synergy.
What : What value you create from product
Whom: For whom you are creating value
How (Channel): How to deliver value proposition
Where to promote: Where and how to communicate the value
Sales plan is road map for sales team for long term and short term and its closely linked marketing
plan and financial plan.
Sales plan is strategic and tactical plan for acquiring new business, growing our existing book of
business and making and/or exceeding
our sales quota within our sales territory. In the sales plan we consider assessment of current
year, customers, product life cycle stage,
competition, resources along with marketing strategy and financial plan.
In sales plan we define strategies and tactics based on sales goal for each product or product line.
Pricing has direct impact on profitability and market share of the organisation.
But pricing as function remains neglected in most of the organisations.
Parallel to it pricing also plays key role in defining positioning of a product.
Pricing Strategy is basically a process that your business undergoes to set prices for each of your
We work with companies to develop strong pricing capabilities.
Our approach in Pricing strategy is to collaborates with customers so that your team can confidently implement pricing strategy for measurable, long term success otherwise in most of cases there are psychological barriers in implementation.
We work for following solutions