{"id":1722,"date":"2024-06-29T14:20:39","date_gmt":"2024-06-29T14:20:39","guid":{"rendered":"https:\/\/aviralconsulting.com\/?p=1722"},"modified":"2024-06-29T14:35:23","modified_gmt":"2024-06-29T14:35:23","slug":"case-2-market-research-for-small-parcel-segment","status":"publish","type":"post","link":"https:\/\/aviralconsulting.com\/index.php\/2024\/06\/29\/case-2-market-research-for-small-parcel-segment\/","title":{"rendered":"Market research for small parcel segment"},"content":{"rendered":"\n<p>One of top express logistics company in India. Company was looking to increase penetration in small parcel segment especially non-e-commerce parcel. Company approached for complete market research of Indian small parcel market. Which was delivered by us<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges: Key challenges to be addressed in market research were<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is small parcel market large enough to expand?<\/li>\n\n\n\n<li>What is competitive landscape of small parcels?<\/li>\n\n\n\n<li>How does small and regional players perform in this market?<\/li>\n\n\n\n<li>What are key differentiators in strategies of existing players?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Solution: Complete business plan was delivered in 16 weeks with following attributes<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Market potential<\/li>\n\n\n\n<li>Positioning of National and regional players<\/li>\n\n\n\n<li>Channel and pricing strategies of key players<\/li>\n\n\n\n<li>Projections of small parcel market for 3 years<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<div class=\"entry-summary\">\nOne of top express logistics company in India. Company was looking to&hellip;\n<\/div>\n<div class=\"link-more\"><a href=\"https:\/\/aviralconsulting.com\/index.php\/2024\/06\/29\/case-2-market-research-for-small-parcel-segment\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &ldquo;Market research for small parcel segment&rdquo;<\/span>&hellip;<\/a><\/div>\n","protected":false},"author":1,"featured_media":1723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-1722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casestudy","entry"],"_links":{"self":[{"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/posts\/1722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/comments?post=1722"}],"version-history":[{"count":2,"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/posts\/1722\/revisions"}],"predecessor-version":[{"id":1759,"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/posts\/1722\/revisions\/1759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/media\/1723"}],"wp:attachment":[{"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/media?parent=1722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/categories?post=1722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/tags?post=1722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}