{"id":1728,"date":"2024-06-29T14:22:44","date_gmt":"2024-06-29T14:22:44","guid":{"rendered":"https:\/\/aviralconsulting.com\/?p=1728"},"modified":"2024-06-29T14:35:10","modified_gmt":"2024-06-29T14:35:10","slug":"case-4-go-to-market-strategy-for-express-logistics-player","status":"publish","type":"post","link":"https:\/\/aviralconsulting.com\/index.php\/2024\/06\/29\/case-4-go-to-market-strategy-for-express-logistics-player\/","title":{"rendered":"Go to Market strategy for express logistics player"},"content":{"rendered":"\n<p>A mid-sized express logistics company with 300 branches and 1300+ employees<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges: Key challenges to be addressed in GTM were:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stagnates sales<\/li>\n\n\n\n<li>Unclear sales structure<\/li>\n\n\n\n<li>Ambiguity in channel<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Solution: Devising of fresh strategy and support in execution<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Designing of GTM strategy<ul><li>Target Market assessment<\/li><\/ul><ul><li>Value proposition<\/li><\/ul><ul><li>Sales pitch &amp; Pricing Strategy<\/li><\/ul><ul><li>Marketing \/ Promotion strategy<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Channel Strategy<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Implementation support to mobilize GTM strategy for 18 months<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<div class=\"entry-summary\">\nA mid-sized express logistics company with 300 branches and 1300+ employees Challenges:&hellip;\n<\/div>\n<div class=\"link-more\"><a href=\"https:\/\/aviralconsulting.com\/index.php\/2024\/06\/29\/case-4-go-to-market-strategy-for-express-logistics-player\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &ldquo;Go to Market strategy for express logistics player&rdquo;<\/span>&hellip;<\/a><\/div>\n","protected":false},"author":1,"featured_media":1729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-1728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casestudy","entry"],"_links":{"self":[{"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/posts\/1728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/comments?post=1728"}],"version-history":[{"count":2,"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/posts\/1728\/revisions"}],"predecessor-version":[{"id":1757,"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/posts\/1728\/revisions\/1757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/media\/1729"}],"wp:attachment":[{"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/media?parent=1728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/categories?post=1728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aviralconsulting.com\/index.php\/wp-json\/wp\/v2\/tags?post=1728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}