One of top express logistics company in India. Company was looking to increase penetration in small parcel segment especially non-e-commerce parcel. Company approached for complete market research of Indian small parcel market. Which was delivered by us
Challenges: Key challenges to be addressed in market research were
- Is small parcel market large enough to expand?
- What is competitive landscape of small parcels?
- How does small and regional players perform in this market?
- What are key differentiators in strategies of existing players?
Solution: Complete business plan was delivered in 16 weeks with following attributes
- Market potential
- Positioning of National and regional players
- Channel and pricing strategies of key players
- Projections of small parcel market for 3 years