Aviralconsulting

Go to Market strategy for express logistics player

A mid-sized express logistics company with 300 branches and 1300+ employees

Challenges: Key challenges to be addressed in GTM were:

  • Stagnates sales
  • Unclear sales structure
  • Ambiguity in channel

Solution: Devising of fresh strategy and support in execution

  • Designing of GTM strategy
    • Target Market assessment
    • Value proposition
    • Sales pitch & Pricing Strategy
    • Marketing / Promotion strategy
    • Channel Strategy
  • Implementation support to mobilize GTM strategy for 18 months
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